
First institutional round
Profitable or close to it, no institutional money on the cap table yet. The round has to be structured so control stays where it is.
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We act as startup fundraising consultant for venture-backed and founder-owned companies, raising equity and growth capital from institutional investors.
Ventures and scale-ups we have represented on a priced round or a growth capital raise.
“The outreach generated 44 investor meetings and saved me countless hours of unqualified calls.”
Jonathan WeinsFounder and CEO, PopMeals
Investors we booked meetings with, including
Collaborative FundSandbox IndustriesAlpha JWCSeaya VCTau VenturesLeverVCGTM FundSparkLabs
be
CreatorIQ
PopMeals
GORD
KLAYD
OnePulse
BREATHE
Perplexity
Lane Health
Imperative VCEvery number here comes out of a round we closed.
Three company types, and the round each one is actually raising. The stage decides the investor list, the materials and the timeline.

Profitable or close to it, no institutional money on the cap table yet. The round has to be structured so control stays where it is.

First revenue and a metric that is starting to compound. The work is a target list of funds that write at this stage and a story that survives a partner meeting.

Growth is proven and the round is larger than the existing syndicate can carry. Growth funds, crossover investors and strategics, approached in parallel.
One 30-minute call tells you whether the round clears at that size and which investors would lead it.
Discuss your raiseA raise is five to eight months of one desk's attention, so we take a small number of startups at a time.
A startup with revenue, a round the market can price, and metrics an investor can diligence.
Pre-product with no revenue. That is angel and pre-seed work, and another firm does it better.
A scale-up with a defined use of proceeds and a plan the next round can be raised against.
No defined use of proceeds. If the round has no shape, no investor gives it one.
A founder-owned company with a board-approved raise and a reason for the timing.
A round that has to close in weeks. We would be taking a fee to fail.
A round where we represent the company and nobody on the other side.
A handful of warm intros. We run the round, we are not a contact list.
Enough runway left to run a real process.
Both sides of the same transaction. We are engaged by one side and paid by that side only.
Not sure where your round sits? The first call settles it.
Discuss your raiseFour phases, and the document, list or signature you hold at the end of each one.
Round size, instrument, dilution and the investor profile that clears it, plus the valuation range the market will support.
You holdA round plan and a defensible valuation rangeInvestor deck, financial model, metrics pack and data room, built to the standard a fund diligences against.
You holdA deck, model and data room a fund can diligenceNamed target list, warm introductions and signal-triggered outbound across venture funds, growth funds, family offices and strategic investors.
You holdA named target list and a live pipelineInvestor Q and A, meeting preparation, term sheet review and negotiation support through to signing.
You holdSigned financing documentsAll four are scoped, priced and dated in the engagement letter before any work starts.
Drawn to scale on a twelve-month axis, so you can see where the time in a raise actually goes. The stages overlap, because in a live round they do.
Typical raises run five to eight months from engagement to close. Scheduling and meeting management inside step 04 run as an investor roadshow.
Monthly fee+Success fee
Six monthly fees while the round runs, then one success fee on capital raised.
Round management, materials and investor outreach. Flat every month, because the work is.
A percentage of capital raised, capped in the engagement letter. Paid only on money that lands.
A fundraising consultant, a fundraising agency, or your own team. These are structural differences between the models, so you can see which one fits everything.
spectupIf a row reads unfair to the alternative you are considering, say so on the first call and we will argue it there.
Ours is 440+ direct investor and LP relationships, every one out of a closed round. Further than most consultants reach, and still finite. This is where it ends and what happens after.

Investors we know personally and meet through the year. On a round these are the first calls, made before any deck goes out.
Past the third ring the relationships stop. Most fundraising consultants stop with them. Two systems we built in-house carry the outreach past that line.
A round turns on reaching a fund in the quarter it is deploying. Two systems built in-house find that quarter: a signal engine on fund activity, and Valicon.ai on what each fund is writing into now.
A fund closes. A thesis is published. A partner moves. A portfolio exit frees capital.
Valicon.ai holds what each fund has opened and backed, so the approach fits that fund.
An intro in the week a fund closes its vehicle gets a reply. Three months later it does not.
Pick a trigger.
Both systems are live from week one of the engagement.
spectup is engaged out of Munich and runs raises across four regions. A round runs wherever the capital for that sector actually sits, which is rarely the market the company is in.
Startup fundraising consultant services in the United States and Canada. Venture and growth investors in New York, Boston, Chicago, San Francisco, Los Angeles and Toronto. Most European startups we raise for take American money at Series B and later.
Where our investor relationships are deepest. A fund that has backed six companies in your sector reads your round faster than one seeing it for the first time.
Named with the company's consent. Open a row for the detail.
Series D. Creator marketing software.
Series B. FoodTech.
Series A. Robotics.
Different sectors, different stages, different jurisdictions. The same desk on every one.

“Seamless on our Series D. They sharpened our story and delivered materials that set us apart.”
What founders ask before they engage a fundraising consultant, answered straight.
A startup fundraising consultant runs the raise on the company's side: round size and structure, the equity story and valuation range, the investor materials, the target list, the outreach and negotiation support through to signature. spectup is engaged by the company and brings the investors to the table.
A fundraising consultant is engaged to run one private round, on a monthly fee plus a success fee. A full-service bank also runs offerings, M&A and trading, and prices its desk for larger transactions. On a low or mid-market round the real difference is who works it day to day.
A monthly fee for the process, the materials and the outreach, plus a capped success fee on capital raised. The cap is fixed in writing before any work starts.
Bootstrapped companies taking a first institutional round, early-stage from late seed to Series A, and scale-ups from Series B to D. Revenue and a defined use of proceeds are the two conditions. No pre-revenue, no pre-product.
Before the materials are built, not after the round has stalled. A raise runs five to eight months from engagement to close and the first four weeks are strategy, positioning and materials. Coming in after outreach has already gone out means re-approaching investors who have already passed.
Selection combines 440+ direct investor and LP relationships out of closed transactions with proprietary data on what each investor is currently writing cheques into. Outreach is triggered by live signals such as a new fund close, a partner move or a portfolio exit, so the approach lands while the investment decision is open.
Five to eight months from engagement to close. Strategy and positioning in the first fortnight, materials by week four, outreach from there.
No. spectup is paid by the company and never by an investor. No fund affiliations, no finder’s fees from the other side of the table.
Europe, North America, the Middle East and Asia Pacific, from a desk in Munich. A European company raising from US funds is the most common shape of round we run, so the target list is built around where the capital for that sector actually sits rather than where you are.
No. spectup charges a monthly fee plus a capped success fee on capital raised. A process the firm runs end to end but only partly controls is not a risk it carries alone: investor appetite, timing and the company's own numbers all move the outcome. The monthly fee covers the work, the capped success fee covers the result, and both are fixed in writing before any outreach starts.
No, and anyone who guarantees a round is mispricing the risk. What we commit to is the process: a defensible range, materials a fund can diligence, a named list and the meetings. One mandate produced 74 of them. Whether a term sheet follows depends on your numbers and the market that quarter.
Raise it yourself if you already have the relationships, the materials, and someone who can spend five to eight months on outreach without dropping the company. Hire when the constraint is reach or attention: our list starts from 440+ names that already take the call.
spectup’s U.S.-related activity runs under SEC Rule 15a-6, through a chaperoning arrangement with a U.S. registered broker-dealer that is a FINRA and SIPC member.
Yes, but as a separate practice line. A fund manager raising a vehicle is a private placement: different scope, different investor base, different regulatory framing. It is set out on private placement agent services.
It is venture capital consulting only in the sense that we know the market. The difference is what lands on your desk: a consultant hands you a strategy deck and a target list, and you make the calls. We build the positioning, run the outreach from our own relationships, and sit in the room when the round is negotiated. You are buying execution, not advice about execution.
One call covers the raise amount, the investor list it needs and whether we would run it. Bring the deck and the numbers.
Send the deck and the numbers
A 30-minute call on the round
A written proposal: scope, timeline, fees
Congratulations on Fund IV. You will be building the first cohort now, and we run a mandate that fits the thesis you just described. You backed two companies at this stage last quarter. Ours is the same shape, and the numbers are attached. You asked to be called when something in this sector reached revenue. It has, and I have ten minutes of detail and no deck. You and the partner both sat on the same board. One line from you puts this in front of them warm.
Other advisors license a database. We built both halves, so the moment and the judgement come from the same place.
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