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Sell-side M&A advisory The price is set before anyone is contacted.

We are mandated by the seller. For low and mid-market owners we set the position, build the buyer universe, and hold several acquirers on one timetable to signing.

/ 01

Who we have run a sell-side process for

The sale below is a spectup sell-side mandate, and the marks beside it are the companies and funds that have put a transaction in our hands.

A healthcare business with no process running, taken to a field of strategic acquirers and sold to one of them.
Sale to a strategic acquirerHealthcare, United States
$10MTransaction
Sell-sideMandate
2026Closed
See the transactions
Lane Health logo Lane Health
BREATHE logo BREATHE
Society Brands logo Society Brands
be logo be
CreatorIQ logo CreatorIQ
PopMeals logo PopMeals
GORD logo GORD
KLAYD logo KLAYD
OnePulse logo OnePulse
Perplexity logo Perplexity
Imperative VC logo Imperative VC
+150 more
/ 02

The record behind it

Every figure here comes out of a transaction that closed, and spectup was on the mandate for every one of them.

Advised on M&Abuy-side and sell-side transactions$150M+
Largest single transactionon one mandate$40M
Raised, placed and advisedacross every mandate since 2022$760M+
Mandates since 2022capital raising and M&A150+
Brad Gambill, previously Partner at McKinsey, on spectup’s sell-side M&A advisory
I have worked with two other sell-side M&A advisors. You produced the best results by a very wide margin.
Brad Gambill CEO LaneHealth previously Partner at McKinsey

20strategic and acquirer meetings booked on the mandate

MastercardProvidence Equity PartnersCrowe GlobalDailyPayOptimal BlueKochavaHealthWare SystemsMiCamp Solutions

/ 03

A single bidder sets the price on its own

A sale clears just above the second-highest offer. The acquirer that never buys your company is the one that decides what the buyer pays for it, and spectup is mandated to put that acquirer in the room.

Acquirer Asets the price
Acquirer Bsets the price
Acquirer Csets the price
Acquirer D
The room

The only offer is the whole market. There is nothing in the room for it to clear, so it gets accepted, negotiated downward, or declined.

We bring four to one timetable. Acquirer B is the underbidder, and the line settles just above it.

Lose the second offer and the price falls to the third. Nothing about the business changed. The only thing that moved is who else we still have live.

Holding that underbidder to the end is our job on the mandate. It is why we run to a deadline and keep every qualified party warm.

Illustrative shape, not a valuation.

Talk through your own field of acquirers
/ 04

The five decisions a sell-side advisor makes first

spectup settles all five with you while the company is still private. Each is a lever on the same number, and each gets harder for anyone to move once an acquirer has seen the business.

All five moveThe price the equity story the numbers pack what gets fixed the range and the floor the acquirer list
The equity story

What the company is sold as: which revenue is contracted, which growth is already funded, and which part of its market it holds.

What it moves Which acquirers see a fit at all, and so how many we can get into the field at once.
The numbers pack

Normalised earnings, the add-backs behind them, and the working capital and net debt positions a buyer’s diligence will go after.

What it moves The discount a buyer takes off the price for figures it cannot verify. We remove it before it is ever applied.
What gets fixed first

Customer concentration, dependence on the owner, and contracts that do not assign on a change of control.

What it moves How much a buyer prices in as risk. We find these before its diligence does, while there is still time to fix them.
The range and the floor

The number you will sign at, the number you will walk from, and what you will accept in shares, deferred consideration or an earn-out.

What it moves Who sets your floor. We fix it with you while no offer exists, so the first offer cannot.
The acquirer list

Every name written down and approved by you, with the ones you will not have approached struck off before anyone picks up a phone.

What it moves Your exposure. We contact nobody until you have signed the list off, because an approach that goes badly cannot be taken back.
/ 05

How we reach the acquirers

An acquirer takes a call from spectup that it would not take from you, and three assets are the reason. We built all three and we run them ourselves.

01 · The network

We arrive through a name they trust

Why
01 · The network

We arrive through a name they trust

We hold 440+ direct relationships with acquirers, sponsors and lenders, every one out of a transaction we closed. When we put your business in front of a buyer it arrives through someone they already know.

440+direct relationships
02 · The technology

We call in the week it matters

Why
02 · The technology

We call in the week it matters

Our signal engine watches for the week an acquirer becomes a buyer: a fund closed, a platform upsized, a mandate to consolidate, a partner moved. Valicon.ai holds the primary data we check it against, on what each one has bought and at what size. We built and run both.

2systems we own outright
03 · The media

We are already in their inbox

1,000,000 8,000 2,000
Why
03 · The media

We are already in their inbox

We publish to 2,000 B2B financial decision makers every two weeks, run a podcast with 8,000 listeners and put a million impressions a year in front of this market. We call an acquirer that has been reading us for a year.

1Mimpressions a year
/ 06

What a buyer knows about you, and when

spectup releases the company in three steps and holds every one of them. This is the same page at each step. Lift the bars and see what an acquirer is actually holding.

Confidential profile, sampleParty 03 of 09

Aurex Systems GmbH is a managed IT services provider in Munich, founded in 2009 and run by its two shareholders. Revenue is EUR 18.4M against a published band of EUR 10 to 25M, on 64 staff, with three years of contracted growth. It is for sale because of shareholder succession. Its largest customer is Vantor Logistik AG at 22% of revenue, on a contract that runs to March 2029. Margin is 19.1% and the owners will stay twelve months past closing.

The teaser

Sector, a revenue band, the growth and the reason for sale. An acquirer can decide whether it wants to look, and it cannot work out who you are from any of it.

We send this. You approved the list

The name, and the numbers behind the band

We name you only against an agreement that is signed and dated, and we record which party received what and on which day. Nine parties saw the profile here; not all nine get this far.

Signed non-disclosure agreement

The things that move a price

Customer concentration, margin, contract end dates and what the owners do after closing. These are the facts a buyer retrades on, so they go out only once it has put a number in writing.

An offer, in writing, before the room opens

/ 07

How a sell-side M&A process runs

Six stages from mandate to signing, every one of them run by spectup. Each ends in something you can hold, so you always know what has been produced and what is still owed.

01/ 06
Scope and mandate The equity story The acquirer list The approach Offers on one deadline Diligence to signing
01

Scope and mandate

spectup agrees with you what is being sold, the range it goes to market at, the floor you walk from and what we are paid, all of it before any work starts.

You holdA signed mandate
02

The equity story

We write what the company is sold as and build the numbers pack behind it, then close off what a buyer’s diligence would otherwise find and price in.

You holdAn information memorandum
03

The acquirer list

We build the universe from our own network and systems. You strike off every name you do not want approached, and nobody is contacted until you have.

You holdAn approved acquirer list
04

The approach

A partner makes every approach personally, no names first, and takes each party up the disclosure ladder at the pace the process sets rather than the pace they ask for.

You holdSigned non-disclosure agreements
05

Offers on one deadline

Every party bids to the same date. spectup compares them on price, structure and conditions rather than on headline number alone, and we keep the underbidder live.

You holdIndicative offers, compared
06

Diligence to signing

We run the data room, manage the buyer’s diligence and negotiate price, structure, earn-out and conditions alongside your own legal counsel.

You holdA signed purchase agreement
/ 08

Sell-side transactions we have run

Open any row. Named where the client has agreed to it, and carrying sector, structure and size band where they have not.

  1. A healthcare business with no process running. We built the acquirer list, took it to a field of strategics on one timetable and ran the sale to signing.

    Sector
    Healthcare
    Side
    Sell-side
    Structure
    Sale to a strategic
    Region
    United States
    Size
    $10M
    Year
    2026

    spectup acted for the seller, and was paid by the seller

  2. Four qualified acquirers held to one timetable, with an underbidder live to the end. The second-highest offer is what decided the number the winner paid.

    Sector
    Logistics
    Side
    Sell-side
    Structure
    Trade sale
    Region
    Europe
    Size
    Undisclosed
    Year
    2026

    spectup acted for the seller, and was paid by the seller

  3. A no-names approach throughout. The company was named to each party only against a signed non-disclosure agreement, and it sold without the market learning it was available.

    Sector
    IT services
    Side
    Sell-side
    Structure
    Sale to a strategic
    Region
    United Kingdom
    Size
    Undisclosed
    Year
    2024

    spectup acted for the seller, and was paid by the seller

  4. A sale and a capital raise run in parallel, so the shareholders can take whichever of the two prices better. Details are withheld until the process completes.

    Sector
    Healthcare services
    Side
    Sell-side
    Structure
    Dual track
    Region
    Europe
    Size
    Under NDA
    Year
    Active

    spectup acts for the seller, and is paid by the seller

/ 09

Sectors our sell-side desk covers

An acquirer buys inside a sector before it buys a company. These are the nine low and mid-market sectors where spectup’s acquirer relationships are deepest, and they are where the transactions above were done.

  • 01ManufacturingPrecision production, components, tooling
  • 02Business servicesOutsourced services on recurring contracts
  • 03Healthcare servicesClinic groups, diagnostics, care providers
  • 04LogisticsFreight, warehousing and distribution networks
  • 05Specialty distributionValue-added distributors and wholesale
  • 06Building productsMaterials, systems and installed products
  • 07IT servicesManaged services, integration and software
  • 08Energy and utilitiesGrid, transition and industrial energy
  • 09Consumer and foodBrands with repeat purchase and margin
/ 10

Where spectup runs sell-side M&A mandates

spectup is mandated out of Munich and runs sale processes across four regions. The acquirer for a business is rarely in the market that business sits in, which is why the list crosses borders on almost every mandate.

Sell-side M&A advisory in the United States and Canada. Strategic acquirers and private equity sponsors in New York, Boston, Chicago, San Francisco, Los Angeles and Toronto. The largest single pool of buyers for a European mid-market company.

The buyer for a European company is often on another continent, and spectup approaches them by name from the desk that holds the mandate.

Discuss a sale
/ 11

The partners who run your sell-side process

Two people, both of them on your mandate from the first call to signing. No analyst runs the process and no associate makes the approach.

Niclas Schlopsna, Managing Partner at spectup

Niclas Schlopsna

Managing Partner

Started spectup in Berlin in 2022. On a sale he sets the range and the floor with you, and he is the one at the table when an acquirer tests them.

On a salePositioning, the range, and the negotiation
PreviouslyN26 logoBMW logoDeloitte logo
Edwin Mik, Partner and Head of Origination at spectup

Edwin Mik

Partner & Head of Origination

He has read these processes from the buyer’s side of the table. He builds the acquirer list, works out which of them is buying at your size right now, and makes the first approach himself.

On a saleThe acquirer list, and every first approach
PreviouslyBarclays logoApax Partners logoEuronext logo
/ 12

Who we run a sale for, and who we turn down

spectup holds a small number of sell-side mandates at a time, because a process needs two partners on it for its whole length. Saying no early is part of that.

The company spectup takes the mandate spectup would pass
Enterprise value EUR 5M to 100MThe band a dedicated desk changes the price in Under EUR 5M, or over EUR 100MA regional broker below it, a syndicate above it
The shareholders Have agreed to sellA group that can decide, and has Want to see what it might fetchA process run to find out spends your confidentiality once
The accounts Two clean years, or a quarter awayWe will put the quarter in before we go out Nothing a buyer could rely onA number that moves under diligence gets retraded at signing
Acquirers so far None, or informal conversationsThe field is still ours to build One buyer, terms already agreedYou need a transaction lawyer, not a sell-side desk
The reason Succession, a carve-out, or a fund past its holdSomething an acquirer can act on A price decided before the workIf the number is fixed first there is nothing to do but miss it
Check your fit in one call
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What sell-side M&A advisory costs, and when you pay it

Two figures, and only one of them is large. spectup charges a monthly retainer while the mandate runs, and a transaction fee that lands only if the company sells.

Monthly retainer+Transaction fee

Mandate Signing
Mandate term

Eight monthly retainers while the process runs, then one transaction fee at signing.

01 The retainer

The desk, the equity story, the numbers pack, the acquirer list and every approach. Flat for the term, agreed before we start.

02 The transaction fee

A percentage of transaction value, capped in the mandate. Paid only if a transaction signs, which is why we do not take a mandate we cannot close.

There is no rate card. Both figures are set against transaction size, structure and jurisdictions, and you have them in writing after the first call.

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Sell-side questions we answer on every first call

The ones that come up before anybody talks about a specific company.

1What is sell-side M&A advisory?

Sell-side M&A advisory is the mandate to sell a company, held by the seller’s advisor rather than the buyer’s. spectup sets the range and the floor with you, writes the equity story, builds a list of acquirers you approve before anyone is contacted, and runs several of them to one deadline. We are paid by the seller and by nobody else on the transaction.

2What are the typical fees for sell-side M&A advisors?

There is no rate card. The transaction fee is the substance and it falls as transaction size rises, so a percentage quoted without a size band tells you almost nothing. You have both figures in writing after the first call.

3How long does a sale process take?

Longer than most owners expect, and most of it happens before the market sees anything. The equity story, the numbers pack and the acquirer list are finished first. After that it depends on how many parties convert and how clean diligence is. The date every acquirer bids to is set in the mandate.

4Will the market find out my company is for sale?

Not from us. An acquirer first sees a one-page profile with no name on it. We name you only against a signed and dated non-disclosure agreement that records who received what, and the data room opens last, to parties that have already made an offer. You approve the list before a single company is contacted, so the only people who ever hear the question are the ones you put on it.

5Do you handle the negotiation?

Yes, on the commercial terms. Your own counsel does the documents.

6How do you decide what my company is worth?

You get a band, not a number, and you get it before you sign anything. It comes off transactions in your sector at your size that actually closed, adjusted for what a buyer prices differently in your business: customer concentration, how much revenue is contracted, and how much of the company runs without you in it. The band then moves once acquirers start competing.

7What is a teaser, and what is an information memorandum?

Two documents, two moments. The teaser is one page with no name on it. The memorandum carries your name and your numbers, and goes only to parties that have signed.

8Should I use a business broker or a sell-side M&A advisor?

Size decides it. A broker lists a business and works from the buyers who come to the listing. An advisor builds the acquirer list from scratch and runs several of them to one deadline. Under about EUR 5M a regional broker fits the transaction better, and we will say so on the first call.

9Do you sell to strategic buyers or to private equity?

Both, on the same list and to the same deadline. A strategic pays for what your business does inside its own; a fund pays for what it is worth in five years.

10Can I sell part of the company instead of all of it?

Yes. It negotiates differently from a full exit, because the buyer is also buying you staying, and that goes in the mandate before anyone is approached.

11What happens to my employees after the sale?

That is a term, and terms are negotiable for exactly as long as there is more than one bidder. Retention, your own role after closing, and what gets announced and when all sit in the offer next to the price. One buyer writes those on its own.

12How do I choose a sell-side M&A advisor?

Ask four things. Who is on the mandate day to day, and is it the person in the pitch. How many mandates the desk runs at once. Whether the acquirer list is built or licensed from a database everyone else buys. What happens to the fee if the company does not sell. Our answers: two partners start to finish, a small number of mandates at a time, a list we build ourselves, and a transaction fee that lands only on completion.

13How can I prepare my company for a sale?

Two years of accounts a buyer can verify, and a written account of what the business does without you in it. spectup does this as the first stage of a mandate, not as a separate service.

14Have you sold a company like mine before?

Ask that of everyone, and ask for the sector, the size band and the structure rather than a logo. Ours are healthcare, logistics and IT services, EUR 5M to 100M, to strategics and to funds.

15Who at spectup actually works on my mandate?

Two partners, start to finish. Nothing is handed to an analyst.

16What happens if my company does not sell?

You have paid the retainer and no transaction fee, and you keep what the process produced: the equity story, the numbers pack, the acquirer list, and written feedback from every party that looked. We will also tell you why it did not clear. It is almost always the number, the timing, or something in the accounts a buyer could not get comfortable with.

Sell-side M&A advisory

You only get to sell it once.

spectup is mandated by the seller and paid by that side only. One call covers the band we think your company clears, the acquirers who would be on the list, and what the process costs.

Stage 1 of 5
  1. 9approached, no names
  2. 6signed an NDA
  3. 4bid to one date
  4. 2still in at the end
  5. 1signs

Nine parties, and not one of them knows your name yet.